Who Are NAHB Remodelers?

2025-09-09T08:27:07-05:00

Twenty-one percent of NAHB builder members listed residential remodeling as their primary business activity, according to the 2024 Member Census.  These remodelers tend to be relatively small companies, with a median of five employees, $1.7 million in median revenue, and 15 remodeling jobs completed over $10,000.  Dollar Volume of Business Activity in 2024 Over 80% of remodelers earned less than $5 million in 2024: 24% reported a dollar volume of less than $500,000, 18% reported between $500,000 and $999,999, 44% (plurality) between $1.0 and $4.9 million, 9% between $5.0 and $9.9 million, 2% between $10.0 million and $14.9 million, and another 2% reported $15.0 million or more.  The median annual revenue for residential remodelers in 2024 was $1.7 million. For comparison, the Small Business Administration’s size standards classify residential remodelers as small if they have average annual receipts of $45.0 million or less. Number of Residential Remodeling Jobs >$10,000 Completed in 2024 The typical residential remodeler completed 15 jobs costing more than $10,000 in 2024. Twenty percent completed 1 to 5 jobs of this size, 19% did 6 to 10, 25% did 11 to 25, another 25% did 26 to 99, and 7% completed 100 or more jobs costing more than $10,000.   More than half of remodelers are secondarily engaged in single-family home building.  The typical residential remodeler started one housing unit and had five employees on payroll in 2024. For more details about NAHB builder members containing this profile of remodelers, please visit housingeconomics.com or click here for the full article. Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Who Are NAHB Remodelers?2025-09-09T08:27:07-05:00

Lots Still in Relatively Short Supply

2025-09-04T11:15:46-05:00

Although shortages are not quite as widespread as they were in 2021, obtaining lots remains a challenge for many builders, according to recent results from the NAHB/Wells Fargo Housing Market Index (HMI) survey.  In special questions on the May 2025 HMI survey, 38% of single-family builders characterized the supply of lots as low, and another 26% said it was very low, for a total of 64% reporting some type of shortage. This is down slightly from the 67% reported in both 2023 and 2024, and down significantly from the peak of 76% in 2021 (a year after the COVID-19 outbreak). Nevertheless, at 64% the shortage percentage is higher than it had been at any time between 1997 (when NAHB first began tracking the number) and 2016. The current lot shortage seems particularly severe relative to the level of new housing production. Before the historic 2009-2010 trough in housing starts, the share of builders reporting a low or very low supply of lots never exceeded 53%—even in 2005 when starts topped 2.0 million.  However, by 2015, when starts had partially recovered (from the trough of under 600,000 to 1.1 million), the share of builders reporting lot shortages unexpectedly climbed to over 60%, and it has remained there stubbornly ever since. Over the past three years, the annual starts rate has been consistently under 1.5 million (approximately the long-run average from 1970 through 2000), while the share of builders reporting a low availability of lots has never dipped below 64%. In addition to overall lot supply, the HMI survey asks builders to rate the supply of A, B and C lots individually. Not surprisingly, shortages tend to be most acute among lots in the most desirable, or “A,” locations. In the May 2025 survey, 67% of builders said that the supply of “A” lots was low or very low, compared to 62% for “B” lots and 52% for “C” lots. None of these percentages were drastically different than they had been in 2024. A shortage of lots is not the only headwind the home building industry is facing. Rising cost of materials, availability of credit for builders, finding enough skilled labor, and inefficient regulatory costs all remain significant issues. An inadequate supply of lots simply adds to the list of challenges making it difficult to build homes, especially at the lower end of the price scale, and adversely impacting housing affordability.  Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Lots Still in Relatively Short Supply2025-09-04T11:15:46-05:00

Who Are NAHB’s Builder Members?

2025-08-26T08:15:19-05:00

The National Association of Home Builders (NAHB) conducts an annual member census to better understand the composition and characteristics of the people who belong to its organization.  In 2024, 35% of NAHB’s membership was comprised of builder members—single-family and multifamily builders, residential and commercial remodelers, commercial builders, land developers, and manufacturers of modular/panelized/log homes.  The remaining 65% were associate members—those involved in support industry and professions, such as trade contractors, manufacturers, retailers/distributors, designers, and architects. Number of Housing Starts in 2024 The typical builder runs a small business. The median number of homes started by NAHB builders in 2024 was six.  This figure has remained unchanged since 2021.  Ten percent started one unit, 21% (the plurality) started two or three units, 11% started four or four units, 14% started six to ten, 13% started 11 to 25, 12% started 26 to 99, 7% started 100 to 499, and 4% started 500 homes or more.  Eight percent indicated that they did not start any homes in 2024. Median Revenue of Builder Members in 2024 Most builders earned less than $5 million in total revenue in 2024: 13% reported a dollar volume of less than $500,000, 12% reported between $500,000 and $999,999, 35% (plurality) between $1.0 and $4.9 million, 15% between $5.0 and $9.9 million, 7% between $10.0 million and $14.9 million, and 16% reported $15.0 million or more. The median revenue edged up to $3.7 million, up 8% from 2023.  For comparison, the Small Business Administration’s size standards classify residential builders and remodelers as small if they have average annual receipts of $45.0 million or less ($34.0 million or less for land developers). Median Number of Employees in 2024 The typical builder member had six employees on payroll in 2024, unchanged from 2023.  Due to their status as small businesses and extensive use of subcontractors, many builders carry relatively few employees on their payrolls.   For more detail on the 2024 NAHB Builder Member Census, including a profile for each of the seven major categories of builder, please see the August 2025 Special Study. Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Who Are NAHB’s Builder Members?2025-08-26T08:15:19-05:00

Market Share for Modular and Other Non-Site Built Housing in 2024

2025-08-11T09:17:25-05:00

The total market share of non-site built single-family homes (modular and panelized) was just 3% of single-family homes in 2024, according to completion data from the Census Bureau Survey of Construction data and NAHB analysis. This is the same as the 3% share in 2023. This share has been steadily declining since the early-2000s despite the high-level of interest for non-site built construction. This low market share in fact runs counter to some media commentary on off-site construction suggesting recent gains. Nonetheless, there exists potential for market share gains in the years ahead due to the need to increase productivity in the residential construction sector. In 2024, there were 28,000 total single-family units built using modular (13,000) and panelized/pre-cut (15,000) construction methods, out of a total of 1,019,000 single-family homes completed. It is worth noting that the Census definitions of off-site construction are relatively narrow. In a separate survey, the Home Innovation Research Labs Survey of U.S. Home Builders has a higher share for panelized construction (5-12%) due to a wider definition of “panelized” construction. While the Census-measured market share is small, there exists potential for expansion. This 3% market share for 2024 represents a decline from years prior to the Great Recession. In 1998, 7% of single-family completions were modular (4%) or panelized (3%). This marked the largest share for the 1992-2024 period. One notable regional concentration is found in the Midwest and the Northeast. These two regions have the highest market share of homes built using non-site build methods. In the Midwest, 7% (8,000 homes) of the region’s 136,000 housing units were completed using these methods. In the Northeast, 5% (3,000 homes) of the region’s 66,000 housing units were completed using non-site build methods. However, numerically, the South continues to be the biggest market for this type of construction where 13,000 homes were built using non-site build methods. With respect to multifamily construction, approximately 3% of multifamily buildings (properties, not units) were built using modular and panelized methods. This is significantly lower than the 7% share in 2023 but on par with the average for the last 5 years. It is notable that modular construction method accounted for 2% of this share. In previous years it was only panelized construction methods that made up the higher share of non-site build methods in multifamily construction. Prior to last year, the highest levels of modular and panelized methods share in multifamily construction was in 2000 and 2011, where 5% of multifamily buildings were constructed with modular (1%) or panelized construction methods (4%). Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Market Share for Modular and Other Non-Site Built Housing in 20242025-08-11T09:17:25-05:00

Student Housing Construction Rises in the Second Quarter of 2025 

2025-08-04T12:17:10-05:00

Private fixed investment in student dormitories inched up 0.3% in the second quarter of 2025, reaching a seasonally adjusted annual rate (SAAR) of $3.9 billion. This gain followed a 1.1% decrease in the previous quarter, as elevated interest rates placed a damper on student housing construction. Moreover, private fixed investment in dorms was 2.1% higher than a year ago  Private fixed investment in student housing experienced a surge after the Great Recession, as college enrollment increased from 17.2 million in 2006 to 20.4 million in 2011. However, during the pandemic, private fixed investment in student housing declined drastically from $4.4 billion (SAAR) in the last quarter of 2019 to a lower annual pace of $3 billion in the second quarter of 2021, as COVID-19 interrupted normal on-campus learning. According to the National Student Clearinghouse Research Center, college enrollment fell by 3.6% in the fall of 2020 and by 3.1% in the fall of 2021.   Since then, private fixed investment in dorms has rebounded, as college enrollments show a gradual recovery from pandemic driven declines. Effective in-person learning requires college students to return to campuses, boosting the student housing sector.  Still, demographic trends are reshaping the outlook for student housing. The U.S. faces slower growth in the college-age population as birth rates declined following the Great Recession. As a result, total enrollment in postsecondary institutions is projected to only increase 8% from 2020 to 2030, according to the National Center for Education Statistics, well below the 37% increase between 2000 and 2010.  Despite recent fluctuations, the student housing construction shows signs of recovery and future growth is expected in response to increasing student enrollment projections.  Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Student Housing Construction Rises in the Second Quarter of 2025 2025-08-04T12:17:10-05:00

Personal Income Rises 0.3% in June

2025-07-31T13:16:06-05:00

Personal income increased by 0.3% in June, following a 0.4% dip in May, according to the latest data from the Bureau of Economic Analysis. The gains in personal income were largely driven by higher wages and social benefits. However, the pace of personal income growth slowed from its peak monthly gain of 1.4% in January 2024.   Real disposable income, the amount remaining after adjusted for taxes and inflation, was unchanged in June, following a 0.7% decline in May. On a year-over-year basis, real (inflation-adjusted) disposable income rose 1.7%, down from a 6.5% year-over-year peak recorded in June 2023.   Spending also showed signs of softening. Personal consumption expenditures rose 0.3% in June, after staying flat in May. Real spending, adjusted to remove inflation, increased 0.1% in June, with expenditures on goods climbing 0.1% and spending on services up 0.1%. With income growth outpacing spending, the personal savings rate increased to 4.5% in June. But with inflation eroding compensation gains, people are dipping into savings to support spending. This trend will ultimately lead to a slowing of consumer spending.  Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Personal Income Rises 0.3% in June2025-07-31T13:16:06-05:00

A Warning Sign: Homeownership Rate Declines to Lowest Level Since 2019

2025-07-28T13:17:32-05:00

The latest homeownership rate declined to 65% in the second quarter of 2025, marking its lowest level since late 2019, according to the Census’s Housing Vacancy Survey (HVS). With mortgage interest rates remaining elevated and housing supply still tight, housing affordability is at a multidecade low. Compared to the peak of 69.2% in 2004, the homeownership rate is currently 4.2 percentage points lower and remains below the 25-year average rate of 66.3%. Compared to the previous quarter, the homeownership rate dropped by 0.1 percentage point.[OD1]  Additionally, homeownership rates dropped amongst almost all age groups. Householders aged 45-54 experienced the largest drop, declining by 1.9 percentage points from 71.1% to 69.2%. The 35-44 age group saw a 1.2 percentage point decrease, decreasing from 62.2% to 61%. Among younger households, the homeownership rate for those under 35 dropped 1percentage points to 36.4% in the second quarter of 2025, hovering near the lowest rate in the last 6 years. This age group, particularly sensitive to mortgage rates and the inventory of entry-level homes. However, homeownership rates for householders aged 55-64 and 65 years and over stayed unchanged from a year ago. The national rental vacancy rate inched down to 7% for the second quarter of 2025, after steadily increasing since 2021. Meanwhile, the homeowner vacancy rate stayed at 1.1%, remaining near the survey’s 67-year low of 0.7%. The housing stock-based HVS revealed that the count of total households increased to 132.5 million in the second quarter of 2025 from 131.3 million a year ago. This increase was driven entirely by renter household growth, which added 1.2 million new households. Meanwhile, the number of owner-occupied households declined by 39,000 over the same period. Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

A Warning Sign: Homeownership Rate Declines to Lowest Level Since 20192025-07-28T13:17:32-05:00

Builders’ Use of Artificial Intelligence

2025-07-23T09:22:12-05:00

The majority of single-family home builders do not currently use Artificial Intelligence (AI) in their businesses.  For the highest use, 20% of builders use AI to generate advertising/marketing materials and 11% to help analyze markets/plan projects.  Less than 5% currently use this tool to help with another 10 business functions, from designing projects to operating automated construction equipment in the chart below. These findings were derived from the July 2025 survey for the NAHB/Wells Fargo Housing Market Index (HMI) and reflect an early industry reading likely to evolve in the coming years. Builders not currently using AI were asked about the likelihood they will start doing so in the next two years (using a scale from 1 to 5, where 1=not at all likely and 5=very likely).  Not surprisingly, the two areas most likely to see new builders adopting AI are the generation of advertising/marketing materials (average rating 3.6) and the analysis of markets/plan projects (3.0)—the same ones that boast the largest adoption rates already. Meanwhile, the chance that builders will take up the use of AI in any of the other business functions is much lower, as all 10 received average likelihood ratings below 3.0.  The two areas where builders are least likely to start using AI in the next two years are in the operation of automated construction equipment (average rating: 1.7) and to interact with the local building or planning department (1.9). Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Builders’ Use of Artificial Intelligence2025-07-23T09:22:12-05:00

Top 10 Builder Market Share Across Metros

2025-07-22T08:15:58-05:00

An earlier post described how the top 10 builders1 in the country captured a record 44.7% of new single-family closings in 2024. BUILDER Magazine has now released additional data on the top ten builders within each of the 50 largest new home markets in the U.S., ranked by single-family permits. It is important to note that this post does not focus on the top ten largest home builders nationally; instead, it analyzes the top ten list within each of the largest 50 new housing markets. The 2024 data show that the top 10 builder concentration in the 50 largest markets ranged from 38.9% in Kansas City, MO-KS to 97.8% in Cincinnati, OH. In 11 metro areas, the top ten builders’ market share exceeded 90%. Across all 50 metro areas, the average market share of the top 10 builders was 79.3%, up from 78.2% in 2023.   Looking at the results on a map reveals that southern California, South Carolina, Florida, and parts of the Midwest include multiple highly concentrated markets, while Texas and the Northwest include markets with lower levels of concentration (figure 1). Lennar and D.R. Horton each made the top ten builder list in 46 markets, the most among all builders. PulteGroup was next with 36 metro markets, followed by NVR and Meritage Homes with 22 and 20 metro markets, respectively. From 2023 to 2024, 27 metro areas saw an increase in their top 10 builders’ market share, compared with 36 increases from 2022 to 2023. Seven metro areas experienced a double-digit increase in 2024: Oklahoma City, OK (+20.7 percentage points, 82.8%) Atlanta-Sandy Springs-Alpharetta, GA (+14.7 percentage points, 76.8%) Punta Gorda, FL (+11.5 percentage points, 85.9%) Philadelphia-Camden-Wilmington, PA-NJ-DE-MD (+10.7 percentage points, 87.5%) Greenville-Anderson, SC (+10.6 percentage points, 89.3%) Salt Lake City, UT (+10.5 percentage points, 69.8%) Charleston-North Charleston, SC (+10.4 percentage points, 92.3%) Meanwhile, 20 metro areas saw a decline in their top 10 builders’ market share from 2023 to 2024, up from only 9 decreases from 2022 to 2023. The largest decreases were seen in: Miami-Fort Lauderdale-Pompano Beach, FL (-18.1 percentage points, 72.4%) Los Angeles-Long Beach-Anaheim, CA (-14.7 percentage points, 75.6%) Orlando-Kissimmee-Sanford, FL (-11.6 percentage points, 76.8%) Tucson, AZ (-10.4 percentage points, 82.4% Of the remaining three largest markets, Cape Coral-Fort Myers, FL saw no change in its top ten builder concentration (96.2%) from 2023 to 2024, while Fresno, CA and Spartanburg, SC are new to the top 50 market list in 2024. Only builders who build for-sale units are included in the ranking. Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Top 10 Builder Market Share Across Metros2025-07-22T08:15:58-05:00

Shrinking Lots: Spec Building New Norm

2025-07-11T10:19:20-05:00

The share of smaller lots remained record high in 2024, with two out of three new single-family detached homes sold occupying lots under 9,000 square feet (1/5 of an acre or less). Moreover, a high share of 40% occupied lots under 7,000 square feet (or less than 1/6 of an acre). These shares match the record highs established a year earlier, according to the latest Survey of Construction (SOC). Analysis of a quarter-century of SOC data reveals stark changes in the lot size distribution and documents a dramatic shift towards more compact building over the last two decades. In 1999, when the Census Bureau started tracking these series, less than half (46%) of new for-sale single-family detached homes occupied lots under 9,000 square feet. The share of these smaller lots fluctuated around 48%, never crossing the 50% mark, until 2011. A shift in speculatively built (or spec) home building towards smaller lots first became noticeable during the anemic housing recovery that followed the Great Recession. Over that period, the share of spec homes built on lots smaller than or equal to one-fifth of an acre rose rapidly, from 47% in 2010 to 61% right before the pandemic. The trend towards more compact spec building continued during the post-pandemic housing boom, with the share of smaller lots gaining an additional 4 percentage points during the last five years. The persistent shift towards building spec homes on smaller lots is seemingly harder to explain against the backdrop of the pandemic-triggered suburban flight and presumed shifts in preferences towards more spacious living. Less indicative of changing consumer preferences or the residential business cycle, the steadily rising share of spec homes built on smaller lots undoubtedly reflects unprecedented lot shortages confronted by home builders and their attempts to make new homes more affordable. A closer look at the lot size distribution since 2010 reveals that the most dramatic shifts took place at the lowest end, with lots smaller than 7,000 square feet (or under 1/6 of an acre) increasing their share by 13 percentage points. In 2010, 27% of all sold single-family detached homes occupied lots under 1/6 of an acre. The share was not much different from the 1999 recording of 28%. Fast forward to 2024, and the percentage increased to 40%. At the same time, the share of single-family detached spec homes occupying lots between 1/6 and 1/5 acres increased from 20% in 2010 to 25% in 2024. At the other end of the lot size distribution, the share of spec homes built on larger lots exceeding half an acre shrank from 14% in 2010 to 9% in 2024. The share of homes occupying lots between a quarter and half an acre declined from 24% to 19% over that period. The market share of homes built on lots between 1/5 and 1/4 of an acre lost 8 percentage points, declining from 15% to 7%. The median lot size of a new single-family detached home sold in 2024 is 8,506 square feet, or just under one-fifth of an acre. This is slightly larger but statistically not different from the lowest on record median of 8,177 square feet set a year before the COVID-19 pandemic. While the nation’s production of spec homes shifts towards smaller lots, regional differences in lot sizes persist. Looking at single-family detached spec homes started in 2024, the median lot size in New England is three times larger than the national median. New England is known for strict local zoning regulations that often require very low density. Therefore, it is not surprising that single-family detached spec homes started in New England are built on some of the largest lots in the nation, with half of the lots exceeding 0.6 acres. The East South Central division is a distant second on the list, with the median lot occupying 0.3 acres. At the other end of the spectrum, the Pacific division, where densities are high and developed land is scarce, has the smallest lots, with half of the lots being under 0.13 acres. The bordering Mountain division also reports typical lots smaller (0.15 acres) than the national median. In the South, the West South Central division stands out for starting half of single-family detached spec homes on lots under 0.15 acres. This is half the size of typical lots in the neighboring East South Central division. The analysis above is limited to single-family detached speculatively built homes. Custom homes built on an owner’s land with either the owner or a builder acting as the general contractor do not involve the work of a professional land developer subdividing a property. Therefore, in the case of custom homes, lots refer to an owner’s land area rather than lots in a conventional sense. Nevertheless, the SOC reports lot sizes for custom homes and shows that they tend to have larger lots. The median lot size for custom single-family detached homes started in 2024 is one acre. For regional analysis, the median lot size is chosen over the average since averages tend to be heavily influenced by extreme outliers. In addition, the Census Bureau often masks extreme lot sizes and values on the public use SOC dataset, making it difficult to calculate averages precisely, but medians (as the midpoint of a frequency distribution) remain unaffected by these procedures. Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Shrinking Lots: Spec Building New Norm2025-07-11T10:19:20-05:00

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