Top Ten Builder Share Rises Again in 2024

2025-07-08T08:16:23-05:00

The top ten builders captured a record 44.7% of all new U.S. single-family home closings in 2024, up 2.4 percentage points from 2023 (42.3%). This is the highest share ever captured by the top ten builders since NAHB began tracking BUILDER magazine data on new single-family home closings in 1989. The 2024 share constitutes 306,932 closings out of 686,000 new single-family houses sold in 2024. However, closings by the top 10 builders only represent 30.1% of new single-family home completions, a wider measure of home building that covers not-for-sale home construction. Also of note, the top 15 builders accounted for more than half of all closings (51%) for the first time ever in 2024. The top ten builder share has increased significantly –albeit unevenly– in the last 35 years. In 1989, the top ten builders accounted for only 8.7% of single-family home closings. By 2000, the share had more than doubled to 18.7%, growing to 28.2% by 2006 and 31.5% by 2018. After slight declines in 2019 and 2020, the share exceeded 40% for the first time in 2022 (43.5%) and reached a record high in 2024 (44.7%). (Figure 1). Meanwhile, the top ten builder share by completions, has also trended upward, with a share of just 5.6% in 1989. It reached double digits for the first time in 1999 (11.3%) and rose to a cycle high of 17.9% in 2006. The share broke the 20% mark for the first time in 2015 (21.0%) and has continued to trend upward since, reaching an all-time high of 30.1% in 2024 (Figure 1). The top five highest producing builders did not change from 2023 to 2024, with D.R. Horton maintaining its position as America’s largest single-family home builder. D.R. Horton captured 13.6% of the market with 93,311 closings, marking a fourth consecutive year with a market share above 10%, and a 23rd consecutive year atop the list. Results also show that 2024 marked the third year in a row where the top three builders accounted for more than a quarter (29.9%) of overall closings, with Lennar and PulteGroup achieving 11.7% and 4.6%, respectively. With 3.3% and 2.3% of overall closings, NVR and Meritage Homes ranked fourth and fifth on the list, respectively. Notably, SH Residential Holdings (U.S. subsidiary of Sekisui House, a Japanese homebuilder, who acquired M.D.C. Holdings in 2024) broke into the top ten in 2024, ranking sixth on the list with 2.2% of the market. Clayton Properties Group, ranking 8th in 2023, fell out of the top 10 for the first time since 2019. KB Home (2.1%), Taylor Morrison (1.9%), Century Communities (1.6%), and Toll Brothers (1.6%) round out the top 10 builders for 2024 (Figure 2). Builder Magazine also released Local Leaders data on the top 10 builders in the top 50 largest new-home markets in the U.S. where ranking is determined by the number of single-family permits, which NAHB will analyze in a later post. Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Top Ten Builder Share Rises Again in 20242025-07-08T08:16:23-05:00

Aging-in-Place Remodeling Work Fell While Familiarity and Receptiveness Remain High

2025-05-28T08:21:36-05:00

Only 56% of professional remodelers undertake projects designed to allow homeowners to Age-in-Place (AIP), according to results from NAHB’s Q1 2025 Remodeling Market Index (RMI) survey.  This is the lowest percentage recorded since NAHB began periodically asking AIP questions on its RMI survey in 2004.  Economic uncertainty and high interest rates over the past year are the most likely explanations for this slight pullback in projects.  Additionally, stock market volatility has dampened any potential wealth effects, especially since over 75% of all corporate equities and mutual fund holdings are held by those 55 or older. The National Institute of Aging defines AIP as “staying in your own home as you get older.”  This concept is becoming more relevant as the overall median age of the population continues to increase.  Given the age of the existing housing stock, the need to update homes for AIP is a major demand-driver for the remodeling sector. Age Groups When asked about the age groups of homeowners who request AIP work, 73% of remodelers indicated that homeowners are 65 years or older, followed by 55 to 64 years at 61%.  These two age groups have consistently been above 60% since the Q4 2010 survey. Familiarity with Aging-in-Place Ninety-six percent of remodelers indicated that most or some of their consumers are familiar with the AIP concept.  That share has been at least 90% since the Q4 2018 survey. Type of Aging-in-Place Projects Grab bars remain the most common AIP project, with 87% of remodelers reporting this job in the last year, followed by curb-less shower (78%), installing higher toilets (71%), and widening doorways (52%).  While their relative ranking has changed, these four have consistently been the AIP project types most often cited by remodelers. Frequency of Aging-in-Place Requests Seventy-three percent of remodelers indicated that requests for AIP features have significantly or somewhat increased over the past 5 years.  This figure has not changed much since the inception of the series in 2004, ranging from 72% to 77%. Reasons for Aging-in-Place Work As for the reason why customers are undertaking AIP projects, 91% of remodelers stated that customers are planning ahead for future needs, followed by living with older parents (48%) and acute age-related disabilities (43%).  Who is Requesting Aging-in-Place Work? Sixty-five percent of remodelers indicated that a majority of their AIP work was determined by the client, whereas the other 35% said it was mostly suggested by the contractor.  The ‘determined by client’ option has consistently been above 50 percent. Receptive to Aging-in-Place Modifications When asked how receptive potential clients are to incorporating suggested AIP modifications, 48% indicated that their customers were very receptive and 51% were somewhat receptive, with only 2% stated that customers were not at all receptive to these modifications.  The combined share of potential clients being receptive (‘very receptive’ + ‘somewhat receptive’) has consistently been above 95%. Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Aging-in-Place Remodeling Work Fell While Familiarity and Receptiveness Remain High2025-05-28T08:21:36-05:00

Who Influences the Purchasing of Building Products?

2025-04-21T08:18:04-05:00

In a previous post, NAHB analyzed where builders and remodelers purchased products, regardless of who ultimately purchases them (themselves or subcontractors).  In this post, the question shifts to who is most often responsible for  the choice of particular products. When averaging over all 24 building product categories, 60% of builders report they had the most influence on product selection compared to 49% of remodelers.  Still, these shares are ranked the highest within their respective sector.  Both builders and remodelers reported similar shares of influence for subcontractors, dealers & suppliers, and architects.  However, when it comes to the greatest influencer being the customer, this is more prevalent among remodelers (26%) than among builders (16%).  When analyzing the top seven products most often chosen by the customer, there is a considerable gap between remodelers and builders.  Most of these products (cabinets, lighting, carpeting, ceramic tile, countertops, other flooring) typically are chosen for decorative qualities which are rated quite important among customers. Please click here to be redirected to the full report. Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Who Influences the Purchasing of Building Products?2025-04-21T08:18:04-05:00

Where Do Builders and Remodelers Buy Building Products?

2025-04-14T08:19:20-05:00

The most common sources for products used in home building and remodeling are specialty retailers, lumber yards, and wholesale distributors, according to two recent NAHB surveys. The surveys include one of single-family homebuilders in the October 2024 NAHB/Wells Fargo Housing Market Index (HMI) and one of remodelers in the Q3 2024 NAHB/Westlake Royal Remodeling Market Index (RMI). Both surveys asked respondents where they purchase building products, regardless of who ultimately purchases them (themselves or subcontractors) When averaging across 24 building product categories, the top three major channels of distribution are roughly the same for both builders and remodelers. Specialty retailers, lumber yards, and wholesale distributors together account for around 70% of building product purchases. When analyzing the specific products purchased at lumber yards, the top products purchased by both builders and remodelers were basic lumber products including plywood & OSB, sawn lumber, and engineered lumber & I-joists. One major difference between builders and remodelers was the share of those who purchase products from home improvement centers.  Remodelers are three times as likely to buy products at this channel of distribution compared to builders.  Nevertheless, one specific product category, hand & power tools, is purchased at home improvement centers by a majority of both remodelers (68%) and builders (56%).  Of those that do purchase hand & power tools at home improvement centers, 11% of remodelers purchased at least one other product there compared to 3% of builders.  A subsequent post on who is most often responsible for choosing these products will come later. Please click here to be redirected to the full report. Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Where Do Builders and Remodelers Buy Building Products?2025-04-14T08:19:20-05:00

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