Who Influences the Purchasing of Building Products?

2025-04-21T08:18:04-05:00

In a previous post, NAHB analyzed where builders and remodelers purchased products, regardless of who ultimately purchases them (themselves or subcontractors).  In this post, the question shifts to who is most often responsible for  the choice of particular products. When averaging over all 24 building product categories, 60% of builders report they had the most influence on product selection compared to 49% of remodelers.  Still, these shares are ranked the highest within their respective sector.  Both builders and remodelers reported similar shares of influence for subcontractors, dealers & suppliers, and architects.  However, when it comes to the greatest influencer being the customer, this is more prevalent among remodelers (26%) than among builders (16%).  When analyzing the top seven products most often chosen by the customer, there is a considerable gap between remodelers and builders.  Most of these products (cabinets, lighting, carpeting, ceramic tile, countertops, other flooring) typically are chosen for decorative qualities which are rated quite important among customers. Please click here to be redirected to the full report. Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Who Influences the Purchasing of Building Products?2025-04-21T08:18:04-05:00

Where Do Builders and Remodelers Buy Building Products?

2025-04-14T08:19:20-05:00

The most common sources for products used in home building and remodeling are specialty retailers, lumber yards, and wholesale distributors, according to two recent NAHB surveys. The surveys include one of single-family homebuilders in the October 2024 NAHB/Wells Fargo Housing Market Index (HMI) and one of remodelers in the Q3 2024 NAHB/Westlake Royal Remodeling Market Index (RMI). Both surveys asked respondents where they purchase building products, regardless of who ultimately purchases them (themselves or subcontractors) When averaging across 24 building product categories, the top three major channels of distribution are roughly the same for both builders and remodelers. Specialty retailers, lumber yards, and wholesale distributors together account for around 70% of building product purchases. When analyzing the specific products purchased at lumber yards, the top products purchased by both builders and remodelers were basic lumber products including plywood & OSB, sawn lumber, and engineered lumber & I-joists. One major difference between builders and remodelers was the share of those who purchase products from home improvement centers.  Remodelers are three times as likely to buy products at this channel of distribution compared to builders.  Nevertheless, one specific product category, hand & power tools, is purchased at home improvement centers by a majority of both remodelers (68%) and builders (56%).  Of those that do purchase hand & power tools at home improvement centers, 11% of remodelers purchased at least one other product there compared to 3% of builders.  A subsequent post on who is most often responsible for choosing these products will come later. Please click here to be redirected to the full report. Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Where Do Builders and Remodelers Buy Building Products?2025-04-14T08:19:20-05:00

Remodeling Market Sentiment Down in First Quarter

2025-04-10T09:14:27-05:00

Sentiment declined among remodelers in the first quarter of 2025, following a similar trend last month in single-family home builder sentiment. The NAHB/Westlake Royal Remodeling Market Index (RMI) posted a reading of 63 in the first quarter, down five points compared to the previous quarter. While this reading is still in positive territory, this is only the second time since the first quarter of 2020 that the RMI has been as low as 63. Tariffs and economic uncertainty were top-of-mind for consumers this quarter. Although almost all the data for the first quarter RMI were collected before the release of specific reciprocal tariffs, the debate and uncertainty over tariffs has had an effect on consumer confidence.   Moreover, remodelers responding to the special questions as part of the RMI survey reported that their suppliers have already increased prices by an average of 6.9% since January 20, due to the anticipated effect of tariffs.  Nevertheless, strong tailwind factors, such as an aging population, aging housing stock, home equity gains post-COVID, and “locked-in” (definition) existing homeowners, will continue to keep remodeling spending solid for the foreseeable future according to NAHB’s forecast.   The RMI is based on a survey that asks remodelers to rate various aspects of the residential remodeling market “good”, “fair” or “poor.”  Responses from each question are converted to an index that lies on a scale from 0 to 100. An index number above 50 indicates a higher proportion of respondents view conditions as good rather than poor. Current Conditions The Remodeling Market Index (RMI) is an average of two major component indices: the Current Conditions Index and the Future Indicators Index.  The Current Conditions Index is an average of three subcomponents: the current market for large remodeling projects ($50,000 or more), moderately sized projects ($20,000 to $49,999), and small projects (under $20,000).  In the first quarter of 2025, the Current Conditions Index averaged 71, dropping four points from the previous quarter.  While the component measuring small-sized projects remained unchanged at 76, moderately-sized remodeling projects inched down one point to 72 and large remodeling projects fell 11 points to 64. However, all three components remained above 50 in positive territory. Future Indicators The Future Indicators Index is an average of two subcomponents: the current rate at which leads and inquiries are coming in, and the current backlog of remodeling projects.  In the first quarter of 2025, the Future Indicators Index averaged 55, down six points from the previous quarter. Both subcomponents experienced decreases quarter-over-quarter, with the component measuring the backlog of remodeling jobs inched down one point to 58 and the component measuring the current rate at which leads and inquiries are coming in fell 11 points to 51. For the full set of RMI tables, including regional indices and a complete history for each RMI component, please visit NAHB’s RMI web page. Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Remodeling Market Sentiment Down in First Quarter2025-04-10T09:14:27-05:00

Remodeling Market Sentiment Improves in Fourth Quarter of 2024

2025-01-16T13:14:44-06:00

The NAHB/Westlake Royal Remodeling Market Index (RMI) posted a reading of 68 for the fourth quarter of 2024, up five points compared to the previous quarter. Remodelers are more optimistic about the market than they were earlier in the year, corroborated by NAHB’s recent analysis of home improvement loan applications.  Demand in many parts of the country was stronger than usual for the fall season, especially demand for larger projects, with leads coming in after the uncertainty about the November elections was removed.  Not only did the current conditions index for $50,000-plus projects show the greatest increase during the quarter, but the share of remodelers doing whole house remodeling reached a record high of 62%.   The RMI is based on a survey that asks remodelers to rate various aspects of the residential remodeling market “good”, “fair” or “poor.”  Responses from each question are converted to an index that lies on a scale from 0 to 100. An index number above 50 indicates a higher proportion of respondents view conditions as good rather than poor. Current Conditions The Remodeling Market Index (RMI) is an average of two major component indices: the Current Conditions Index and the Future Indicators Index.  The Current Conditions Index is an average of three subcomponents: the current market for large remodeling projects ($50,000 or more), moderately sized projects ($20,000 to $49,999), and small projects (under $20,000). In the fourth quarter of 2024, the Current Conditions Index averaged 75, increasing three points from the previous quarter.  All three components remained well above 50 in positive territory: large remodeling projects rose eight points to 75, moderate remodeling projects increased two points to 73, and small remodeling projects inched down one point to 76. Future Indicators The Future Indicators Index is an average of two subcomponents: the current rate at which leads and inquiries are coming in and the current backlog of remodeling projects.  In the fourth quarter of 2024, the Future Indicators Index was 61, up six points from the previous quarter.  The component measuring the current rate at which leads and inquiries are coming jumped nine points to 62.  Meanwhile, the component measuring in the backlog of remodeling jobs rose two points to 59 quarter-over-quarter. For the full set of RMI tables, including regional indices and a complete history for each RMI component, please visit NAHB’s RMI web page. Discover more from Eye On Housing Subscribe to get the latest posts sent to your email.

Remodeling Market Sentiment Improves in Fourth Quarter of 20242025-01-16T13:14:44-06:00

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